Radio-Frequency Identification (RFID)

Radio-Frequency Identification (RFID) technology is a replacement of Universal Product Code (UPC) barcodes since it is much easier and more convenient to identify objects (Dewan et al.2008; Lockton & Rosenberg 2009). RFID tags are microchips that consist of all the necessary data. The data is transmitted via an RFID card reader. Also, an antenna is attached on the tag that contributes to the signal transmission. RFID tags unlike barcodes do not require any contacts or line of sight to read data and it is able to communicate through radio frequency waves with numerous tags simultaneously. Therefore, RFID technology is presently pervasive, and being used for quite every objective from freeway tolls to human tracking (Kumar et al.2009).

Even though RFID technology is convenient and practical, there are some crucial issues around this technology that determine consumers’ use of RFID technology.  The most important issues that intensify customers’ concern are privacy and security. However, some potential solutions will implement to address these issues.

Advertisements

One comment

  1. […] Radio-Frequency Identification (RFID) (mediainposter.wordpress.com) […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: